Why does Beauty Industry try to Convince Women That They Are Good Enough

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Have you ever wondered Why does Beauty Industry try to Convince Women That They Are Good Enough

So Why does Beauty Industry try to Convince Women That They Are Good Enough Every year, women spend billions of pounds to have  beautiful hair, luxurious eyelashes, and smooth, silky skin. Still, many of our culture’s most common beauty procedures were virtually nonexistent a century ago. The truth is, many of our expectations of feminine beauty were shaped in large part by modern advertisers. We’ve tracked the history behind some of the most common “flaws” that besiege the modern woman their “cures.”

Here are some of insecurities women have been fed by marketers;

“Your natural hair color isn’t pretty enough.”  you probably didn’t think that when you were younger ,but with regular adverts for home hair colouring kits you more than likely have changed your mind and have probably changed the colour of your hair lots of times we know we have.

“Your body hair is gross.”Today, women in media are generally depicted free from  body hair or mocked if they dare to bare it. But surprisingly, from the 16th to the 19th century, most European and American women kept their body hair au naturel. So what changed ? The answer lie in fashion and advertising.  The first,  time we started shaving under our arms was in 1915 with a burst of advertisements warning women that unsightly, unfeminine under-hair arm must be shaved to look “as smooth as the face.” Otherwise, no dates for you:

Next, came an explosion of ads encouraging women to shave their legs to look more attractive in sheer stockings and fashionable swimwear. By the end of World War II, shaving had become an expectation for women. Ads in the ’60s and ’70s continued to highlight the “unfeminine” nature of body hair.

“Your skin is too dark.”During the late-19th century and early-20th century, skin-lightening became increasingly popular among black women in America. Skin bleaching was seen as more than a beauty ritual — it was a symbolic way to progress in a prejudiced society, where lighter-skinned black people encountered comparatively better treatment. Advertisers exploited those prejudices in the beauty industry, promising women that they could “occupy higher positions socially and commercially, marry better, get along better” and be more beautiful with lighter skin. In this 1944 ad, lighter skin is equated with “lovelier” skin:

“Actually, your skin is too light.” In the early 20th century, sunbathing became a popular doctor’s prescription for many illnesses. The supposed health benefits, coupled with a major boom in advertising, created the widespread belief that, if you don;t have a tan ” you aren’t part of the in crowd.”

Some researchers believe that, because the tanning fad created a new cosmetic market, In the 1970s, new health concerns about the risks of cancer from sunbathing did not end the craving for a tan — they just created more opportunities for the beauty industry to market new products that could promise protection or fake a “natural” tan that would have every beach bum staring:

This just a a few of issues we will add some more to our blog Why does Beauty Industry try to Convince Women That They Are Good Enough at a later date