Makeup history

Who is who in Makeup history

Makeup history, who helped shape the beauty industry

We thought you may be interested to know some Makeup history today.  We are going to tell you where some of your favourite makeup brands began.

Max Factor– Max Faktor was born in Poland, his name became Max Factor in 1904, when he went through Ellis Island on his way to becoming an American.  He began to sell his lotions and makeup in Los Angeles.  He then went onto developing a new type of  makeup that was specifically formulated for the movies.  This was called flexible greasepaint.  It got this name because it was uplike your normal movie makeup and didn’t crack.  It wasn’t until 1920 that Max Factor’s makeup became available to buy in the shops.

Estee Lauder– Estee Lauder began by selling her uncles skin creams.  In 1948 she had her own counter space at Saks Fifth Avenue.  She has been credited for giving free samples away with purchases.  She introduced her first fragrance in 1953 and didn’t look back.

Elizabeth Arden– Florence Nightingale Graham spent time learning the skills she would later use to create her own skincare lotions whilst working as a bookkeeper at a pharmaceuticals company.  Then she met Elizabeth Hubbard while working for a beauty culturist doing skin treatments.  In 1909 the pair opened their own Fifth Avenue salon. When the partnership ended, Florence decided to use Elizabeth’s name and then chose the last name Arden from the Tennyson poem Enoch Arden.  The brand Elizabeth Arden soon expanded giving skincare treatments and creating makeup colours.  Florence worked hard well into her 80’s.

Revlon– Charles Revson went into business with his brother and a chemist named Charles Lachman in 1932.  They founded the company Revlon and launched it with the introduction of a nail polish.  Revlon became known for nail polishes in a wide variety of colours.  They eventually marketed matching lipsticks, which included the legendary Fire and Ice shade of bold red.

So that’s just a little bit of Makeup history covered today, there are plenty more.

Tags: Makeup, makeup brands, Makeup history, where makeup began