Today we move onto Make up in the 1940s
So lets have a look at Make up in the 1940s
We have covered the 1920s and 1930s so now its time to have a look at Make up in the 1940s.
The effortless elegance of the 1940s remains an extremely popular style, classic and simple. In the 1940′s, women started to match their foundation to their skin tone. Eyebrows were kept natural and filled in with subtle eyeshadow. Red lipstick was a favorite, it was applied onto the natural lip line on the bottom lip but went slightly above the natural lip line on the top to give the appearance of fuller lips. Contouring became popular to make noses appear smaller and cheek bones higher. Eyeliner was winged outward to give the “cat eye” look.
Half-moon manicures were extremely popular during the 1940s. The war caused a shortage of many beauty essentials’ availability to be imported, so in order to make nail polish last longer, ladies left the wick of their nails bare. This meant it was less noticeable that the nail was growing, and therefore required less maintenance. This look is still extremely popular, with modern pin-up beauty Dita von Teese favoring the half-moon manicure.
As women started to take over many of the male jobs due to the second world war it was popular for make up to be fuss-free, compacts were popular because of this and the 1940s saw the first powder compacts and ‘cake mascara’ compacts. As lipsticks were often matte, ladies often added Vaseline to their lipstick application to achieve the lustrous shiny lips of the on-screen sirens of the decade, such as actress Rita Hayworth.
There’s we have it a bit of an insight into Make up in the 1940s and what still is a popular look today.
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